Chocolite has been the strongest in the chocolate milk powder market for over 30 years. Chocolite was developed in the early nineteen-seventies and succeeded in providing exactly the right response to the taste of Israeli children, who love the product’s taste and special texture. The original picture of the kids on the Chocolite tin has entered the annals of history, and over the years has been replaced 5 times to freshen up the packaging and keep abreast of the times. Well, maybe the picture has changed, but the taste? The taste is the taste of the all-time Israeli choco.